Pricing Considerations - It does make a Difference
As with most things, price is a great indicator of quality and there is a huge difference between discount optics and the top-end models in any category, but especially in rifle scopes, binoculars, spotting scopes, and range finders. The discounted models generally have lenses of poorer quality, more restricted field of vision, and are less likely to stand the tests of time and will therefore need to be replaced in a few years. The better and higher priced optics will provide superior image quality, have more high-tech features such as image stabilization technology, and can last a lifetime if properly cared for. Online merchants provide customers with the best prices possible as they buy their binoculars and other optics wholesale, but do not carry the overhead costs of a traditional retail store.